There are all sorts of ways to promote a site. If your site is one getting good search engine positioning with relevant keywords, then optimizing for search engines is a great way to get traffic.

But what if your site has a great product, but the search engines are so saturated you have no real hope of getting the free exposure search engines provide?

Enter the viral site.

Almost everyone has been to a joke of the day, funny picture of the day or even (heaven forbid) the bikini of the day site. These sites get natural traffic with very little effort. Even without search engine positioning, a small number of visitors can generate a large number of page views since the same people may visit a number of pages and may visit again and again rather than just once.

How does that help you? Easy--each one of those visitors can generate free banner impressions and pop-behinds for your site, giving you tons of exposure at absolutely no cost to you.

This is how it works:

You have a "companion" site that either scores very well with high traffic keywords, or that has a high "viral" value--people want to visit it again and again and tell their friends.

On that site you have a number of banners and at least one pop-behind (pop-under).

Those banners either advertise your "sales" site OR they serve as "exchange" banners and give you credits at a service like Banners Go MLM or Exit Exchange. As a result you end up with free advertising for your sales site which results in more visitors for you.

Ideally, each visitor who comes to the site will visit several pages and generate many banner impressions and pop- behinds for your "sales" site.

You can see an example of a viral site that we put up some time ago here:

http://www.all-in-one-business.com/v/

If you want to see the kinds of results we were getting with the site, or download a "ready-made" viral site for yourself, you can read the details here:

http://www.all-in-one-business.com/imm/20020524

If you would like to set up your OWN viral site, here are some banner and pop-behind exchanges you may want to consider using:

• http://all-in-one-business.com/bgm
• http://all-in-one-business.com/ebx
• http://all-in-one-business.com/v3
• http://all-in-one-business.com/ee
• http://all-in-one-business.com/bhr
• http://all-in-one-business.com/swarm

Viral sites can get you loads of free advertising and the traffic that accompanies it! If you have struggled to find ways to promote your site, this may just be your ticket.