Direct E-Mail Internet Marketing is one of the most popular and potentially most effective methods of advertising. A well-written message with properly executed delivery will reward you with new leads, sales, and traffic to your Website. A poorly written message or a netiquette faux pas, however, will end your efforts in disaster.

Autoresponder Services

Use autoresponder services to capture the names and addresses of people interested in your product.

Keep your customers up-to-date on new products or services, send special sale notifications.

Pros:
- Messages can be set to be delivered automatically at timed intervals to anyone who opts in.
- Once set up they can operate hand-off

Cons:
- Can be expensive if you have a limited budget
- Manually remove addresses if someone emails you instead of using the unsubscribe link or their address bounces

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• AWeber Autoresponder Account - AWeber's full-service follow up autoresponder accounts INCLUDE mailing list capability! Get text or HTML messages, ad tracking, personalization, and graphical statistics.

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Safelists

An alternative to autoresponder services, a safelist similar in concept to an ezine or newsletter, where sign up to a list and agree to receive advertisements from other members in exchange for sending your ad to the the other members of the list.

Pros:
- No spam complaints, everyone on the list agreed to receive your email.
- No worrying about bounced emails or unsubscribe requests.
- Many safelists can be joined for free.

Cons:
- Receive lots of emails, need to set up special email account or mailbox for them
- Your ad might not get read, many people set up 'dump' email accounts and never read the emails they receive. (Honestly, if you're not willing to read at least some of the emails, then why bother joining?)

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E-Zine Advertising

• EzineBlaze - You get your very own ezine of up to 3,000 characters which you can send out to every member you sign up. Or if you upgrade to PRO you get to send it to the entire new signup list.

• 10Dollars20Ads.com - No Hype, No Bull, Just Good, Cheap Advertising. Your Ad in 20 eZines for only $10.

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